FLASHPOINTS: Play Is More Fun Than Work!

BAG Screen shot 061714Play is more fun than work!

I read somewhere that by the age of twenty one, the average millennial will have spent 10,000 hours playing video games … for us older folks, we shout in glorious victory when we get in the fastest moving checkout line! Why? We all enjoy the challenge and the reward of competition. According to game designer Jane McGonigal, the positive traits that gamers develop include: the drive for productivity, “urgent optimism” and the ability to “weave a tight social fabric.” Sounds like great attributes for any high-functioning team!  And so enters the concept of gamification: since gaming is here to stay, doesn’t it make sense that we apply the dynamics of a game to a non-game environment to reap the benefits of increased stimulation? How can you apply gamification to your team?

How Do You Handle Competition?

competition, word on blackboardHere is a highlight from one of our recent coaching calls. For more information on our training and support program click here:

Wendy R. in Austin TX

“After six years with no competition, there is a competitive dance studio opening less than one mile from my location. What can I do? The owner of the strip mall where I lease my space also owns the other location. As a loyal lessee, should I contact him to ask not to sign a lease with the potential competitor?”

Answer:

First of all, congrats on being open for 6 years, you made past the averages! Also, congrats on the competition remember “imitation is the greatest form of flattery”

Now, in some respects there is no competition. And before everyone says we’re crazy think of this: if we were to work 24/7, 100 hours a week for years, we would barely be scratching the surface of those who could use or want to use our services. In other words, don’t spend time worrying about the competition, spend time looking for additional clients or services for those clients that would enhance your product. What can you offer the client to make them stay or have them come back.

As far as the Landlord, no it’s not appropriate to contact him. But as a precaution to those listening, when you’re negotiating a lease put in the lease agreement a ‘non-competitive’ clause, so that as a dance studio owner, you won’t have an dance studio opening directly next door. All that to say, one mile away, as in this caller, is not considered right next door.

Population does dictate competition, yes, but it’s more import for you to concentrate on being authentic and purposeful in your particular business. And remember ‘competition breed excellence’. Re-think what competition means.

If your interested in Larry and Phil helping your business click here for more information.

 

FLASHPOINTS: Differentiate, or die.

Differentiate, or die.

What makes you (and your organization) any different from the millions of others out there? While that sounded a touch more judgmental than I was hoping, it’s an important question to ask. Our competition is on the prowl, and they’re wondering the same thing—“how am I going to achieve success amongst the fog of products and services available?” The answer: zero in on what we love AND what we’re doing really well; and identify a client base who appreciates, wants (not needs), and will pay for it. That convergence is your angle. And when defining your value proposition, don’t overlook the power of personality (yours), and those elements of your business or leadership style that are uniquely you.  Differentiate & innovate or become irrelevant.

FLASHPOINTS: Differentiate, or die.

Differentiate, or die.

What makes you (and your organization) any different from the millions of others out there?  While that sounded a touch more judgmental than I was hoping, it’s an important question to ask. Our competition is on the prowl, and they’re wondering the same thing—“how am I going to achieve success amongst the fog of products and services available?”  The answer: zero in on what we love AND what we’re doing really well; and identify a client base who appreciates, wants (not needs), and will pay for it.  That convergence is your angle.  And when defining your value proposition, don’t overlook the power of personality (yours), and those elements of your business or leadership style that are uniquely you.  Differentiate & innovate or become irrelevant. 

 

FLASHPOINTS: Full Steam Ahead!!!

Commit entirely, live out your passions, go full steam ahead!

I often write about conducting reconnaissance on our competition in business – maybe that’s because it’s often our competition that drives us to do and achieve more.  In truth, if you want to be recognized as an industry leader, and you want your business to succeed no matter what the competition is up to, you’ve got to go all in.  Have I told you lately that super-achievement is not easy?  There are no ifs, buts, or maybes allowed.  Your full focus, passion, energy, and dedication are required. This doesn’t mean you can’t have other interests or areas of importance in life (to the contrary), but when you have your business hat on, pull it down tight…and put on a matching outfit.  Are you going full steam ahead?

FLASHPOINTS: Your Competition Becomes Insignificant When YOU Are The Brand

Your Competition Becomes Insignificant When YOU Are The Brand.

Your online profiles, branding, website and marketing efforts speak for you when you don’t have the time or resources to do so in person.  Of course, face-to-face meetings and get-togethers are still mission-critical to learn how to effectively serve your constituents; and as a leader, it’s vital to maintain that personal connection.  Sadly, it’s not always practical to maintain that personal touch when moving at breakneck speed, or once you’ve grown your organization into an empire.  So, let others do the heavy lifting for you!  When your brand is authentic, and your marketing material is top notch, it’s much easier for others to serve and support you through viral buzz and positive word of mouth.  Isn’t it time you got serious about your branding and marketing initiatives?