FLASHPOINTS: Catch Me If You Can…

BAG Screen shot 062414 (1)Don’t play Follow The Leader;  instead, play Catch Me If You Can.

When playing in the big leagues of business, it can be a challenging to walk among the shadows of industry titans. Sometimes, it seems we’re forced to follow in their footsteps and do as they do to improve awareness and market share of our product or service. We’re often tempted to take action by following a similar path, releasing a similar product, or even running a similar marketing campaign—because, hey, if it worked for them, it should work for us, right? Wrong! This is where practicing innovation will set us on our own path to living a life of significance. Focus less on competing, and more on collaborating—and do things your way. Are you playing Follow The Leader or Catch Me If You Can?

 

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